Top Fashion Games Performance in Kenya Q2 2025

In the second quarter of 2025, the top five fashion games in Kenya displayed varied performance trends across downloads, revenue, and active users. These insights, derived from Sensor Tower data, offer a glimpse into the popularity and user engagement of these applications.

Project Makeover from Magic Tavern, Inc. saw a gradual increase in weekly revenue, peaking at approximately $441 by mid-June. Downloads fluctuated, with a high of 2.9K in early April, while active users ranged from 27.2K at the start of the quarter to 18.6K by the end.

SuitU: Fashion Avatar Dress UP, published by Libii HK Limited, experienced modest revenue growth, reaching $110 in the last week of June. However, downloads were minimal, with a peak of just 47 in early April. Active users decreased from 52 to 21 over the quarter.

Covet Fashion: Dress Up Game by Crowdstar LLC maintained a relatively stable revenue stream, closing at $65 in June. Downloads exhibited a notable increase to 660 in mid-May, while active users saw a significant rise to 562 in the same period, before settling at 228 by the quarter's end.

Glow Fashion Idol, from Crazy Labs, showed a decline in revenue towards the end of the quarter, starting at $54 and dropping to 0. Downloads were more consistent, averaging around 221 to 257 weekly. Active users grew steadily, ending at 680.

Finally, Customize Skins Clothes Editor by Changsha Hongdou Cultural Communication Co., Ltd. maintained a stable revenue around $29 to $35. Downloads increased from 10 in late April to 63 in early June, while active users showed a gradual rise, reaching 395 by the end of June.

These insights showcase the diverse performance of fashion games in Kenya, with trends varying significantly across different metrics. For more detailed insights and data, visit Sensor Tower.